Public Relations
DHC’s Public Relations Practice is led by Zack Fink, a seasoned communicator with deep roots in New York’s media and political landscape. As a former Spectrum NY1 political news reporter Zack has extensive experience covering hard hitting stories from The New York State Capitol down to City Hall.
As a top Political Reporter for NY1 News from 2011 to 2023 and having spent 13 years prior as a Reporter in New Jersey, with a short stint in Philadelphia, Zack has experience with several other TV news stations and understands the New York media market better than most. His experience covering some of the highest profile issues and stories over the last decade is unmatched. Zack now serves as the Director of External Affairs for DHC, where he brings an unmatched combination of media savvy, political insight, and strategic vision to this new role.
Drawing on years of experience covering politics and public policy, Zack is uniquely positioned to help clients tell their stories and achieve their objectives. Whether advancing a mission, managing a crisis, or shaping public opinion, he and the Public Relations Practice will provide comprehensive, tailored strategies to engage effectively with the media, policymakers, and the public.
A Full Suite of Public Relations and Media Services
Our Public Relations Practice offers a robust range of services designed to meet the diverse needs of our clients:
- Media Placement: Identifying opportunities and pitching articles to targeted local, state, and national outlets to enhance visibility and impact.
- Social Media Strategy: Developing and managing campaigns to amplify messages across digital platforms.
- Op-Ed Writing: Crafting persuasive opinion pieces to position clients as thought leaders in their industries.
- Media Campaign Planning: Designing and executing promotional initiatives to build awareness and drive engagement.
- Press Releases: Creating compelling announcements that resonate with target audiences.
- Broadcast Media Coordination: Arranging interviews and appearances on TV, radio, and other platforms to elevate client profiles.
- Message Development: Preparing impactful talking points to ensure consistent and effective communication with the press.
Why Choose Our Public Relations Practice?
In today’s fast-paced and interconnected world, success often hinges on the ability to communicate effectively. Whether you’re navigating a complex regulatory environment, launching a new initiative, or seeking to influence public discourse, our Public Relations Practice can provide the expertise and resources you need to succeed. Zack’s insider knowledge of how news is made, coupled with the firm’s long-standing reputation for excellence in law and government relations, ensures a powerful combination of strategic communication and advocacy.
This new offering complements our firm’s comprehensive suite of services, allowing clients to seamlessly integrate public relations with legal and government relations strategies. Whether you’re an existing client or new to the firm, our Public Relations Practice is here to help you achieve your goals.
To learn more about how Zack and his team can support your mission, contact us today. Together, we’ll make your voice heard.
Media Organizations
- Newspapers: New York Times, WSJ, Daily News, New York Post, Bloomberg, Crain’s NY Business, AM New York, Newsday, USA Today, The City, Commercial Observer, The Real Deal
- Magazines: New Yorker, New York, City & State, Newsweek, Time, US News and Times Report
- Television: NY1, WNBC, WPIX, WCBS, FOX 5 and WABC, Bronxnet, News 12
- Radio: 1010 WINS, WNYC, WOR, 770WABC, NPR
- Community News Groups: Downtown Express, the Lo-Down, The Villager, TriBeCa Tribune, Battery Park Broadsheet, The Patch, Queens Chronicle, QNS.com, Queens Courier, Queens Gazette, Flushing Post, Queens Ledger, Pelham Post, The Riverdale Press, Bronx Chronicle, Bronx Daily, SI.Com, BKReader, Bklyner, Brooklyn Paper, Brooklyn Eagle, Brooklyn Post, The Greenline, Brooklyn Home Reporter
Crisis Management
When a crisis hits, how you respond in the first hours can define your reputation for years. Whether facing regulatory scrutiny, litigation, media exposure, or an internal incident, organizations need more than good instincts — they need a coordinated strategy that addresses both the legal and public dimensions of the threat simultaneously.
Our crisis management services bring together legal counsel and communications expertise under one roof, ensuring that every statement made, every stakeholder engaged, and every decision taken is both strategically sound and legally defensible. We work quickly and discreetly to help clients regain control, protect their interests, and communicate with clarity and credibility when it matters most.
Core Service Areas
Rapid Response & Issue Triage: Immediate assessment of the crisis scope, key stakeholders, and what can and cannot be disclosed.- Message Development & Narrative Control: Crafting legally vetted, factually sound statements that define the story before others do.
- Media Relations & Spokesperson Preparation: Coaching clients on when and how to engage the press, including preparation for hostile questioning.
- Stakeholder & Internal Communications: Tailored messaging for employees, investors, regulators, and other key audiences.
- Social Media Monitoring & Digital Strategy: Real-time tracking of evolving narratives and strategic decisions on online engagement.
- Regulatory & Government Affairs Coordination: Ensuring public statements align with and do not compromise ongoing regulatory matters.
- Litigation Support Communications: Managing public perception during legal proceedings without undermining the legal strategy.
- Post-Crisis Reputation Rehabilitation: Long-term efforts to rebuild credibility and restore standing after the crisis resolves.
Why DHC Is Uniquely Positioned to Offer this Service
Traditional PR firms can develop great messaging, but they aren’t always equipped to understand the legal ramifications of what they’re recommending. A law firm with an integrated PR practice bridges that gap — ensuring that every public statement is reviewed through both a communications lens and a legal one. Attorney-client privilege can also extend to certain crisis communications work when it’s conducted under legal counsel, providing an additional layer of protection.
To learn more about how Zack and his team can support your mission, contact us today. Together, we’ll make your voice heard.
Key Takeaways: Public Relations & Crisis Management
DHC’s Public Relations and Crisis Management Practice helps clients communicate clearly, strategically, and effectively when visibility, reputation, legal exposure, public opinion, or stakeholder trust are at stake.
The practice is led by Zack Fink, Director of External Affairs, a seasoned communicator with deep roots in New York’s media and political landscape. As a former Spectrum NY1 political news reporter, Zack brings extensive experience covering major issues from the New York State Capitol to City Hall.
DHC’s public relations services are designed to help clients tell their stories, elevate their visibility, advance their missions, and engage effectively with the media, policymakers, stakeholders, and the public.
The practice offers a full suite of media and communications services, including media placement, social media strategy, op-ed writing, media campaign planning, press releases, broadcast media coordination, and message development.
DHC can help clients identify media opportunities and pitch articles to targeted local, state, and national outlets, including newspapers, magazines, television, radio, digital publications, and community news organizations.
The firm also assists clients with persuasive opinion pieces, compelling announcements, promotional campaigns, social media messaging, and talking points that help ensure consistent and effective communication with the press.
DHC’s Crisis Management services are designed for organizations facing high-pressure situations such as regulatory scrutiny, litigation, media exposure, internal incidents, public criticism, or other reputation-sensitive challenges.
When a crisis occurs, DHC helps clients respond quickly and discreetly by assessing the scope of the issue, identifying key stakeholders, determining what can and cannot be disclosed, and developing a coordinated response strategy.
The crisis management team assists with message development, narrative control, media relations, spokesperson preparation, internal communications, stakeholder communications, social media monitoring, regulatory coordination, litigation support communications, and post-crisis reputation rehabilitation.
DHC’s integrated approach brings together legal counsel, public relations strategy, and government relations experience so that public statements and communications decisions are strategically sound, factually accurate, and legally defensible.
Unlike a traditional public relations firm, DHC is positioned to evaluate communications through both a media strategy lens and a legal lens, helping clients avoid statements or public responses that could create unnecessary legal, regulatory, or reputational risk.
Certain crisis communications work may receive an added layer of protection through attorney-client privilege when conducted under legal counsel, making DHC’s law firm-based approach especially valuable in sensitive matters.
The Public Relations and Crisis Management page lists Zack Fink, Director of External Affairs, as Chair, along with Government Relations Professionals Melissa Chapman-Samad, Senior Director, Government Relations, and Bianca Rajpersaud, Managing Director, Government Relations.
Public Relations & Crisis Management Frequently Asked Questions (FAQs)
What public relations and crisis management services does DHC provide?
DHC provides a broad range of public relations, media, and crisis management services designed to help clients communicate effectively in both proactive and high-pressure situations. Services include media placement, social media strategy, op-ed writing, media campaign planning, press releases, broadcast media coordination, message development, crisis response, stakeholder communications, spokesperson preparation, social media monitoring, litigation support communications, and post-crisis reputation rehabilitation.
How can DHC help clients manage a crisis?
DHC helps clients respond quickly and strategically when facing regulatory scrutiny, litigation, media exposure, internal incidents, public criticism, or other reputation-sensitive matters. The team assists with rapid response and issue triage, legally vetted messaging, narrative control, media relations, internal and stakeholder communications, digital strategy, regulatory coordination, and long-term reputation rebuilding after the crisis has passed.
Why is it important to combine legal counsel with crisis communications?
During a crisis, every statement can have legal, regulatory, reputational, and business consequences. By combining legal counsel with crisis communications strategy, DHC helps ensure that public statements are factually sound, strategically clear, and legally defensible. This coordinated approach helps clients communicate with credibility while avoiding messaging that could undermine litigation, regulatory matters, or broader legal strategy.
Who is part of DHC’s Public Relations and Crisis Management team?
DHC’s Public Relations Practice is led by Zack Fink, Director of External Affairs, who brings extensive experience from his years as a political news reporter covering New York City, New York State government, and public policy. The page also lists Government Relations Professionals Melissa Chapman-Samad, Senior Director, Government Relations, and Bianca Rajpersaud, Managing Director, Government Relations.
How is DHC’s approach different from a traditional public relations firm?
Traditional public relations firms may provide strong messaging and media strategy, but they are not always equipped to evaluate the legal implications of public statements. DHC’s law firm-based approach integrates public relations, legal counsel, and government relations experience, helping clients manage communications in a way that is strategic, coordinated, and legally informed.
