Public Relations

DHC’s Public Relations Practice is led by Zack Fink, a seasoned communicator with deep roots in New York’s media and political landscape. As a former Spectrum NY1 political news reporter Zack has extensive experience covering hard hitting stories from The New York State Capitol down to City Hall.

As a top Political Reporter for NY1 News from 2011 to 2023 and having spent 13 years prior as a Reporter in New Jersey, with a short stint in Philadelphia, Zack has experience with several other TV news stations and understands the New York media market better than most. His experience covering some of the highest proﬁle issues and stories over the last decade is unmatched. Zack now serves as the Director of External Aﬀairs for DHC, where he brings an unmatched combination of media savvy, political insight, and strategic vision to this new role.

Drawing on years of experience covering politics and public policy, Zack is uniquely positioned to help clients tell their stories and achieve their objectives. Whether advancing a mission, managing a crisis, or shaping public opinion, he and the Public Relations Practice will provide comprehensive, tailored strategies to engage effectively with the media, policymakers, and the public.

A Full Suite of Public Relations and Media Services

Our Public Relations Practice offers a robust range of services designed to meet the diverse needs of our clients:

Media Placement: Identifying opportunities and pitching articles to targeted local, state, and national outlets to enhance visibility and impact.
Social Media Strategy: Developing and managing campaigns to amplify messages across digital platforms.
Op-Ed Writing: Crafting persuasive opinion pieces to position clients as thought leaders in their industries.
Media Campaign Planning: Designing and executing promotional initiatives to build awareness and drive engagement.
Press Releases: Creating compelling announcements that resonate with target audiences.
Broadcast Media Coordination: Arranging interviews and appearances on TV, radio, and other platforms to elevate client profiles.
Message Development: Preparing impactful talking points to ensure consistent and effective communication with the press.

Why Choose Our Public Relations Practice?

In today’s fast-paced and interconnected world, success often hinges on the ability to communicate effectively. Whether you’re navigating a complex regulatory environment, launching a new initiative, or seeking to influence public discourse, our Public Relations Practice can provide the expertise and resources you need to succeed. Zack’s insider knowledge of how news is made, coupled with the firm’s long-standing reputation for excellence in law and government relations, ensures a powerful combination of strategic communication and advocacy.

This new offering complements our firm’s comprehensive suite of services, allowing clients to seamlessly integrate public relations with legal and government relations strategies. Whether you’re an existing client or new to the firm, our Public Relations Practice is here to help you achieve your goals.

To learn more about how Zack and his team can support your mission, contact us today. Together, we’ll make your voice heard.

Media Organizations

Newspapers: New York Times, WSJ, Daily News, New York Post, Bloomberg, Crain’s NY Business, AM New York, Newsday, USA Today, The City, Commercial Observer, The Real Deal
Magazines: New Yorker, New York, City & State, Newsweek, Time, US News and Times Report
Television: NY1, WNBC, WPIX, WCBS, FOX 5 and WABC, Bronxnet, News 12
Radio: 1010 WINS, WNYC, WOR, 770WABC, NPR
Community News Groups: Downtown Express, the Lo-Down, The Villager, TriBeCa Tribune, Battery Park Broadsheet, The Patch, Queens Chronicle, QNS.com, Queens Courier, Queens Gazette, Flushing Post, Queens Ledger, Pelham Post, The Riverdale Press, Bronx Chronicle, Bronx Daily, SI.Com, BKReader, Bklyner, Brooklyn Paper, Brooklyn Eagle, Brooklyn Post, The Greenline, Brooklyn Home Reporter

Crisis Management

When a crisis hits, how you respond in the first hours can define your reputation for years. Whether facing regulatory scrutiny, litigation, media exposure, or an internal incident, organizations need more than good instincts — they need a coordinated strategy that addresses both the legal and public dimensions of the threat simultaneously.

Our crisis management services bring together legal counsel and communications expertise under one roof, ensuring that every statement made, every stakeholder engaged, and every decision taken is both strategically sound and legally defensible. We work quickly and discreetly to help clients regain control, protect their interests, and communicate with clarity and credibility when it matters most.

Core Service Areas

Rapid Response & Issue Triage: Immediate assessment of the crisis scope, key stakeholders, and what can and cannot be disclosed.
Message Development & Narrative Control: Crafting legally vetted, factually sound statements that define the story before others do.
Media Relations & Spokesperson Preparation: Coaching clients on when and how to engage the press, including preparation for hostile questioning.
Stakeholder & Internal Communications: Tailored messaging for employees, investors, regulators, and other key audiences.
Social Media Monitoring & Digital Strategy: Real-time tracking of evolving narratives and strategic decisions on online engagement.
Regulatory & Government Affairs Coordination: Ensuring public statements align with and do not compromise ongoing regulatory matters.
Litigation Support Communications: Managing public perception during legal proceedings without undermining the legal strategy.
Post-Crisis Reputation Rehabilitation: Long-term efforts to rebuild credibility and restore standing after the crisis resolves.

Why DHC Is Uniquely Positioned to Offer this Service

Traditional PR firms can develop great messaging, but they aren’t always equipped to understand the legal ramifications of what they’re recommending. A law firm with an integrated PR practice bridges that gap — ensuring that every public statement is reviewed through both a communications lens and a legal one. Attorney-client privilege can also extend to certain crisis communications work when it’s conducted under legal counsel, providing an additional layer of protection.

To learn more about how Zack and his team can support your mission, contact us today. Together, we’ll make your voice heard.