Public Relations
DHC’s Public Relations Practice is led by Zack Fink, a seasoned communicator with deep roots in New York’s media and political landscape. As a former Spectrum NY1 political news reporter Zack has extensive experience covering hard hitting stories from The New York State Capitol down to City Hall.
As a top Political Reporter for NY1 News from 2011 to 2023 and having spent 13 years prior as a Reporter in New Jersey, with a short stint in Philadelphia, Zack has experience with several other TV news stations and understands the New York media market better than most. His experience covering some of the highest profile issues and stories over the last decade is unmatched. Zack now serves as the Director of External Affairs for DHC, where he brings an unmatched combination of media savvy, political insight, and strategic vision to this new role.
Drawing on years of experience covering politics and public policy, Zack is uniquely positioned to help clients tell their stories and achieve their objectives. Whether advancing a mission, managing a crisis, or shaping public opinion, he and the Public Relations Practice will provide comprehensive, tailored strategies to engage effectively with the media, policymakers, and the public.
A Full Suite of Public Relations and Media Services
Our Public Relations Practice offers a robust range of services designed to meet the diverse needs of our clients:
- Media Placement: Identifying opportunities and pitching articles to targeted local, state, and national outlets to enhance visibility and impact.
- Social Media Strategy: Developing and managing campaigns to amplify messages across digital platforms.
- Op-Ed Writing: Crafting persuasive opinion pieces to position clients as thought leaders in their industries.
- Crisis Management: Providing rapid response strategies to mitigate reputational risks and maintain public trust.
- Media Campaign Planning: Designing and executing promotional initiatives to build awareness and drive engagement.
- Press Releases: Creating compelling announcements that resonate with target audiences.
- Broadcast Media Coordination: Arranging interviews and appearances on TV, radio, and other platforms to elevate client profiles.
- Message Development: Preparing impactful talking points to ensure consistent and effective communication with the press.
Media Organizations
- Newspapers: New York Times, WSJ, Daily News, New York Post, Bloomberg, Crain’s NY Business, AM New York, Newsday, USA Today, The City, Commercial Observer, The Real Deal
- Magazines: New Yorker, New York, City & State, Newsweek, Time, US News and Times Report
- Television: NY1, WNBC, WPIX, WCBS, FOX 5 and WABC, Bronxnet, News 12
- Radio: 1010 WINS, WNYC, WOR, 770WABC, NPR
- Community News Groups: Downtown Express, the Lo-Down, The Villager, TriBeCa Tribune, Battery Park Broadsheet, The Patch, Queens Chronicle, QNS.com, Queens Courier, Queens Gazette, Flushing Post, Queens Ledger, Pelham Post, The Riverdale Press, Bronx Chronicle, Bronx Daily, SI.Com, BKReader, Bklyner, Brooklyn Paper, Brooklyn Eagle, Brooklyn Post, The Greenline, Brooklyn Home Reporter
Why Choose Our Public Relations Practice?
In today’s fast-paced and interconnected world, success often hinges on the ability to communicate effectively. Whether you’re navigating a complex regulatory environment, launching a new initiative, or seeking to influence public discourse, our Public Relations Practice can provide the expertise and resources you need to succeed. Zack’s insider knowledge of how news is made, coupled with the firm’s long-standing reputation for excellence in law and government relations, ensures a powerful combination of strategic communication and advocacy.
This new offering complements our firm’s comprehensive suite of services, allowing clients to seamlessly integrate public relations with legal and government relations strategies. Whether you’re an existing client or new to the firm, our Public Relations Practice is here to help you achieve your goals.
To learn more about how Zack and his team can support your mission, contact us today. Together, we’ll make your voice heard.
